Peter Friedman joined Diatherix in 2010 as one of the 13 original Diatherix Sales Representatives and served in roles of increasing responsibility before becoming VP of Sales and Marketing. His sales career spans more than 30 years of sales experience in the fields of Bulk Chemicals, Telecommunications, Pharmaceuticals, and Biotechnology. Pete served in various leadership roles throughout these various industries. He has developed training programs, pricing books, physician programs, sales tools, business development strategies, and structured large meeting design and execution. Also, he consistently exceeds revenue expectations, has received several sales awards, and successfully launched novel products and services for diverse companies.
Pete creates a focused vision, executes objectives, and develops winning teams of high-performers who are committed to achieving exceptional results. He promotes individual accountability, a sense of urgency, and a bit of fun to his team while providing the guidance and tools for success. He is a big proponent of continued training and self-education.
Pete possesses a Bachelor of General Studies degree in Business Management from Ohio University and was invited back to his alma mater as a guest speaker by their School of Telecommunications (now School of Media and Arts). He is a Certified Medical Representative, Health Sciences Major, from the CMR Institute and a Certified Wireless Expert from Hill & Associates. Pete is known for his love of sales, training and development, leadership, organizational improvements, and the promotion of collaboration. He feels with a Patient-Centric focus and a shared vision of success, much can be achieved in healthcare today.